Tips to Boost your SEO on Pinterest
Pinterest has evolved during the last few years from a social network to a powerful visual search engine and as with any other search engine, you can optimise your presence to be discovered by other users.
In order to create a successful profile on Pinterest, you need to make sure that your pins are easily discovered from other Pinterest users and that’s when SEO optimisation is required.
Here’s a list that could improve your Pinterest presence:
1. Optimise Profile
you even start pinning, you can tweak your profile and pick the right username. You can change it through your settings and use one that reflects your presence and the way you want to be discovered. The URL will serve as your keyword, so make sure you pick a clear, direct and memorable username.
2. Optimise Boards
Your boards should be appealing and neatly organised, emphasising both on the titles, but also on the images of the boards.
From an SEO perspective, it is important to think like a user when picking a board’s title and name it the way it would be searched. Yes, a clever and funny title is great, but if you want to improve your pins’ ranking, you need to optimise the titles in a way that they can be discovered by other users.
3. Optimise Pins
Every pin is the representation of your profile, which means that you need to optimise it as much as possible. Don’t be afraid to be descriptive as this will help the search engine to discover your pins.
4. Focus on Descriptions
Not every user spends enough time on the description of a pin and this ultimately affects the chances of having it repinned.
Pinterest favours the pins that provide a specific and thoughtful description, one that helps the users find the image they are looking for when performing a search. Add all the details that describe your image and create a natural flow of text that will favor your pin’s discovery towards others.
5. Do Keyword Research
The best way to find the right keywords for your pins is to perform searches on your own. Try out how Pinterest searching works, which results show up first, how Pinterest organises the pins, the boards and the pinners in order to start understanding the platform at a deeper level.
6. Pin Consistently
Pinterest is all about consistency. You don’t have to be obsessed with it, but you need to incorporate it in your content calendar and pin appealing content several times during the week.
7. Focus on Quality
Every image you’re pinning should aim to stand out from the rest, always while maintaining its relevance.
Quality is rewarded with better ranking in the search results and thus, with repins and traffic to your site. Pinterest users may not notice your description, but they certainly pay attention to the image and this means that every pin should be clear, have the right size (ideally at least 600 pixels wide), and balance the actual image with text overlays if needed to provide more context
8. Contain your Website URL
Select a good, high-quality image or screenshot from your website. Add the URL and an optimised description (i.e., make sure you use appropriate keywords for your site) and pin it to either an existing board or a new one you create for your site.
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