How important is local SEO to your business?

Google search has never been more real-time, personalised and local. This means organic search results will be served based on exactly where a person’s location is, there preferences and previous searches.

If your a businesses has a physical presence i.e. brick and mortar store, then local SEO is an absolute must.

A Google My Business profile is essential for local SEO. It’s free and will enable you to appear in local search results for queries specific to your products or services. You have probably seen a google map with the business details come up next to the search result.

Even broad queries with large volumes are now showing local results which is something small business owners can capitalise upon.

Your customers are searching locally and are generally looking for opening times, directions, number to call, store information, if you are a restaurant or take away a menu and most importantly a website. It’s therefore imperative that you have all this information listed on both your website and your local listing.

Local SEO also thrives on customer interaction, as customer reviews and ratings are factored into local search ranking.

Boost Digital Marketing has all the skills available so you can to get found on a local level. You can complete the Google My Business information online with accurate details about your business or let us do it for you.

Wouldn’t it be great if someone was doing a local mobile search for your product or service and you came up on Google first!


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