Local SEO

Local SEO (Search Engine Optimisation) is a crucial aspect of a successful, comprehensive internet marketing strategy. For the business seeking more local customers, a traditional approach to SEO won’t be enough; in fact, marketing to a targeted local audience requires its own unique set of strategies. When done correctly, local SEO Digital Marketing allows businesses to improve their branding, positively engage with their community, increase customer loyalty and secure higher conversion rates. http://www.boostdigitalmarketing.com.au/how-important-is-local-seo-to-your-business/


Benefits of Local SEO

The benefits of local SEO include:

• Local SEO allows local businesses to promote their services to real, local consumers as they are searching for your type of business.

• Most consumers will search for products and services online, based on geographical proximity.

• Technology means its even easier for consumers to search for something online and find the most relevant local businesses.

• The majority of mobile searches are actually performed while on the go, making on-the-go searches a priority to businesses.

• Creating a Google “My Business Page” is free. You’ll reach consumers when they actually need you, meaning that Local SEO is pretty cost effective and efficient.

50% of consumers who conduct a local search on their phone will visit the store within a day, and 34% who search on a computer or tablet also do the same.




Service Process

The following chart is a summary of each local marketing technique and we dive into each category in detail below.

WEBSITE OPTIMISATION

BUSINESS LISTINGS

CITATION BUILDING

REVIEWS & RATINGS

PPC & ANALYTICS



Our Local Marketing Services


Optimise Clients Website

Implementing a local SEO campaign is one of the first steps we take when launching a client’s online marketing strategy. We first ensure that a client’s website is properly and fully indexed by the major search engines that determine rankings, which involves submitting an XML sitemap to platforms like Google Analytics and Webmaster Tools.
We specialise in optimising Local Business Pages, with appropriate images, video, description and other related factors that can get you in the top of search result and attract highly targeted customers to your business.






Local Business Directory Listings

Boost Digital Marketing can also create client listings in numerous online local business directories like localsearch.com.au and truelocal.com.au to significantly boost a company’s local online presence. Our primary goal is to make every client’s company more visible and accessible and, despite the decline in popularity of the physical phone book, an online business directory is now the best method for achieving both of these objectives.